Building Your Survey


Here, you can find examples of questions you may want to include in your survey. There is no right answer to creating your survey, but the questions below can guide your approach.


Geography

  1. Where do you live?
  2. Where do you shop?
  3. How close is the nearest farm supply store?
  4. Do you speak with your neighbors?
  5. Are you friends with your neighbors?
  6. How do you travel to the store?

Lifestyle

  1. What do you do for fun?
  2. How much time do you have to rest?
  3. How many hours a day do you work?
  4. What fun things do you spend money on?

Benefit

  1. How much (product) do you sell?
  2. How much (product) do you hope to sell next year?
  3. What are your biggest farming challenges with pesticide?
  4. What do you do when faced with these challenges?
  5. What would make you want to use this product?
  6. Have you used a similar product before? Why/why not? What was your experience?

Values

  1. What is your religion?
  2. What is your political affiliation?
  3. Who do you plan to vote for in the upcoming election?
  4. Do you attend a place of worship? If so, how often?
  5. Should farmers help protect the environment?
  6. Should distributors sell eco-friendly goods (or goods in you category)?
  7. What is the most important goal for your business?
  8. What is the second most important goal for your business?

Psychographics

  1. What is your least favorite thing about farming?
  2. What is your favorite thing about farming?
  3. Do you make all the money you need in a year to support yourself and your family?
  4. What are your goals for your farm?
  5. Do you think this product would help you achieve your goals?

Demographics

  1. What is your age?
  2. What is your income?
  3. What is your education level?
  4. What is your gender?
  5. How long have you lived in this town/ home/ region?
  6. What kind of house do you live in/ of what type of material is your home constructed?
  7. Do you have children? If so, how many and what are their ages and genders?