Below, we get a respondent who was willing to answer some questions. Lola tells us her family raises corn and that she lives within our desired distribution region (Ancash). She isn’t sure of the exact amount of corn her family produces, but we know she raises it on around 2 hectares of land. Lola’s husband helps make buying decisions at the farm supply store, where she usually gets her farm products. She likes the idea of pesticide, but not the cost- especially because it often doesn’t work. She also doesn’t care for how eco-friendly the product is, she just wants it to work. Notice that this survey is useful even though the product manager wasn’t able to get all the responses needed. That’s okay- some answers are better than no answers.
Occupation: Raises corn and sheep
Town/Location: Caraz, Ancash Region, Peru