In this example, a product owner surveys farmers in the Ancash Region of Peru who raise various crops by visiting them at their homes, in green markets, and at farm supply stores. The survey conductor identifies questions that are relevant to the product, a natural pesticide.
The product manager chooses questions around typical workdays, total farm income, and goals. She also chooses questions specifically related to pesticide, the product in question. Here are some questions from her survey.To see the completed survey, click here.