Example of Survey


In this example, a product owner surveys farmers in the Ancash Region of Peru who raise various crops by visiting them at their homes, in green markets, and at farm supply stores. The survey conductor identifies questions that are relevant to the product, a natural pesticide.


The product manager chooses questions around typical workdays, total farm income, and goals. She also chooses questions specifically related to pesticide, the product in question. Here are some questions from her survey.To see the completed survey, click here.


Name:

Age:

Town/Location:


BENEFIT:

  • How much (product) do you sell?
  • How much (product) do you hope to sell next year?
  • What are your biggest farming challenges with pesticide?
  • What do you do when faced with these challenges?

ROLE:

  • What is your typical day?
  • How is your job measured?
  • What skills do you need?
  • What tools do you use?
  • Who is the primary manager of the corn farm?
  • Who works on the corn farm each day?

BEHAVIOR:

  • Where do you shop for farming supplies?
  • How often do you shop for farming supplies?
  • Does anyone help you make shopping decisions? If so, who?

Value:

  • What makes a good pesticide?
  • Is it better for a pesticide to be eco-friendly and sometimes work, or not be eco-friendly and always work?