Create Persona


Basic personas can be created using information you already have about your audience. Blending demographic data like age, gender, location, and season will help you to target your consumers more effectively.

View sample personas for Maria, Jose, and Francisco.

Envision one of your core consumers – someone with whom you regularly do business (a distributor, farmer, store), and answer the questions below. If you don’t have the answers or feel unsure about them, we suggest surveying real customers. Once you’ve completed surveys, use this tool to begin generating your persona.

Name *
Age *
Gender *
Busiest Month
Harvest cycle of busy month
Farming Concern
Biggest farming challenge