The STP Framework

Welcome to the online Segmentation, Targeting and Positioning (STP) tool! STP is one of the most widely used strategic tools in modern marketing. The method is useful when launching a product into a new market because of its user-focused nature, emphasizing consumers' needs, to create personalized messaging. Use the STP tool to discover your customer and create a targeted product promotion strategy.

The online STP tool was developed by the Feed the Future Partnering for Innovation program to empower its more than 35 public and private sector partners. to create more targeted marketing to their smallholder farmer customers. It is purposefully created to be simple and straightforward to use. Visit the AgTechXChange for more resources.